Is your brand being seen online?
Introducing the Purplefish AI Visibility Tool
Quick question: when was the last time you Googled something and actually clicked a link?
If you're anything like a growing number of people, the answer might not be as recent as it used to be.
More and more people are skipping the search results page entirely and just asking an AI platform, ChatGPT, Gemini, Perplexity or Google's AI Overviews instead.
This new way of searching for information offers a straight answer, with a shortlist of businesses already baked in.
This is changing the way brands are being seen and found. Getting on an AI shortlist is more important than ever.
But as with SEO, the formula for achieving this is anything but straightforward. Third-party sources and referral channels are now more important than ever. AI visibility is the future of rankings, web traffic and ultimately, sales.
What’s changed?
You might rank beautifully on Google, with a slick website, five-star reviews and a regular newsletter people actually open (well done on all these counts). However, none of this guarantees good AI visibility. AI platforms don't read the web the way a search engine does, and they don't reward the same things. Being seen by humans and being seen by AI are two different things. And if you're only doing one of them, you're invisible where your future customers are actually looking.
That's why we have launched our Be Seen campaign to inform, educate and support brands in their ongoing visibility challenges. At the heart of our campaign we have built a free tool to help you gauge and then improve your chances of appearing in AI answers.
Understanding AI visibility
AI visibility is how easily AI systems can find, understand and confidently recommend your business when someone asks a relevant question.
It depends on things many businesses are not actively checking: whether your website is structured in a way AI can actually ‘parse’ (describe); whether you're mentioned consistently and credibly across the web by credible, third-party sources; and whether the content you publish gives AI something clear and quotable to reference in an answer. Get this combination of factors right, and AI will recommend you by name. Get it wrong or worse, ignore it, and you simply won’t show up. You’ll be out of sight.
So, how visible is your business?
Rather than leave you guessing, our easy-to-use tool tells you in a couple of minutes.
The Purplefish AI Visibility Tool gives you a clear, honest read on where you currently stand. We’ve also built in a plain-English breakdown of what's helping and what's holding you back. No jargon, no sales pitch, just a starting point.
It's built on the same thinking behind our RepScale tool, which has already helped businesses understand and improve their brand reputation.
We'll be talking about this a lot over the coming months and we're planning a couple of webinars to offer more insight. Register your interest in these online information sessions here.
