The 5 Best AI Visibility Tools in 2026: Which platform is right for your brand?
The rise of ChatGPT, Gemini, Claude, Perplexity and Microsoft Copilot has fundamentally changed how customers discover products, services and expertise online.
Traditional SEO is still important, but a growing percentage of buying journeys now start and end inside AI platforms and with zero click rate meaning that it’s harder to track these journeys, being part of an AI answer is vital.
This emerging disciple has given rise to a new category of software: AI visibility tools.
These platforms help brands understand whether they are being cited, recommended and discovered by AI platforms, while also identifying opportunities to improve visibility through Generative Engine Optimisation (GEO).
Here are five of the best AI visibility tools available today, including a powerful free option from Purplefish.
1. Profound
Best for: Enterprise brands and large marketing teams
Profound is widely regarded as one of the leading enterprise AI visibility platforms. It helps brands track mentions across AI search platforms, monitor competitors, and analyse how AI models respond to industry-related prompts.
Pros
✅ Deep enterprise-grade analytics
✅ Extensive competitor monitoring
✅ Strong reporting and benchmarking capabilities
✅ Tracks visibility across multiple AI platforms
Cons
❌ Expensive compared with other options
❌ May be overly complex for SMEs
❌ Some advanced features require higher-tier plans
Pricing
Starter plans from approximately $99/month
Growth plans around $399/month
Enterprise pricing available on request
Verdict
If you're a large organisation managing multiple brands or markets, Profound is one of the most comprehensive AI visibility platforms available.
2. Semrush AI Visibility Toolkit
Best for: Existing Semrush users
Semrush has extended its search marketing ecosystem with an AI Visibility Toolkit that allows brands to monitor their presence across emerging AI search experiences.
Pros
✅ Familiar interface for Semrush customers
✅ Integrates with existing SEO workflows
✅ Combines search and AI visibility data
✅ Trusted marketing platform
Cons
❌ Pricing is per domain
❌ Less specialised than some dedicated AI visibility platforms
❌ Can become costly for multi-brand businesses
❌ only available for Semrush paying customers
Pricing
Approximately $99/month per domain
Enterprise pricing available for larger organisations
Verdict
A sensible choice for companies already invested in the Semrush ecosystem and looking to add AI visibility measurement without adopting another platform.
3. Peec AI
Best for: Agencies and mid-market businesses
Peec AI has gained popularity thanks to its clean interface and strong competitor intelligence features, particularly among European marketing teams.
Pros
✅ Easy-to-use dashboard
✅ Good competitor analysis tools
✅ Suitable for agencies managing multiple clients
✅ Strong value for money
Cons
❌ Less feature-rich than enterprise leaders
❌ Some platform coverage varies by plan
❌ Advanced functions reserved for higher tiers
Pricing
From approximately €89/month
Advanced plans around €425/month+
Verdict
A strong option for agencies and growing businesses wanting professional AI visibility monitoring without enterprise-level costs.
4. Otterly AI
Best for: Small businesses and marketing consultants
Otterly AI has built a reputation as one of the most accessible and affordable AI visibility tools on the market.
Pros
✅ Affordable entry-level pricing
✅ Fast setup and onboarding
✅ Tracks major AI platforms
✅ Suitable for smaller organisations
Cons
❌ Limited analytics compared with larger competitors
❌ Restricted prompt allowances on lower-tier plans
❌ Less suited to complex enterprise needs
Pricing
From approximately $29/month
Premium plans up to $489/month
Verdict
Ideal for businesses taking their first steps into AI visibility monitoring.
5. Purplefish AI Visibility Tool
Best for: Businesses wanting a free AI visibility audit and practical recommendations
Unlike many tools that focus primarily on monitoring prompts and citations, the Purplefish AI Visibility Tool helps organisations understand the underlying factors that influence whether AI platforms can discover, trust and recommend their brand.
The tool evaluates six key areas:
Brand authority
Content signals
AI discoverability
Social presence
Structured data
Topical relevance
Users receive an AI Visibility Score out of 100 together with prioritised recommendations designed to improve their visibility across ChatGPT, Gemini, Claude, Perplexity and other AI platforms.
Pros
✅ Completely free to use
✅ No sign-up required
✅ Produces actionable recommendations
✅ Quick audit completed in seconds
✅ Designed specifically around AI visibility factors rather than only tracking mentions
✅ Backed by communications, PR and content expertise
Cons
❌ Not designed as a large-scale enterprise monitoring platform
❌ Free version focuses on diagnostics and improvement opportunities rather than ongoing prompt tracking
❌ Businesses may require additional consultancy support for implementation
Pricing
Free AI Visibility Audit.
Verdict
For many organisations, understanding why they are invisible to AI is more valuable than simply measuring visibility. The Purplefish AI Visibility Tool provides a practical and accessible starting point for businesses wanting to improve their AI discoverability and understand what actions they can take.
Try it here: https://www.purplefish.agency/ai-visibility-tool
The Bottom Line
The right AI visibility tool depends on your goals.
If you need sophisticated monitoring and reporting, platforms like Profound, Semrush and Peec AI offer substantial capability. If you're just beginning your AI visibility journey, tools such as Otterly AI provide an affordable entry point.
However, if you want to understand how visible your brand is today and receive practical recommendations to improve that visibility without paying for a subscription, the Purplefish AI Visibility Tool is one of the most useful free resources currently available.
As AI increasingly influences buying decisions, improving your visibility across AI platforms is quickly becoming as important as traditional SEO. The brands that act now will be the ones that AI recommends tomorrow.
