RepScale: the Purplefish reputation scorecard
Assess your brand’s reputational health
Your brand's reputation is one of your organisation's most valuable assets. Your reputation is hard earnt and depends on multiple factors. Reputation directly correlates to business success. Failure to nurture and protect your brand represents serious risk, once reputation has been eroded it's hard to win back stakeholder trust and credibility.
This interactive scorecard helps you evaluate where you stand across key reputation pillars and identify opportunities for improvement.
Instructions for completion: Rate each statement from 1-5, where 1 = Needs immediate attention, 3 = Performing OK but room for improvement and 5 = Excellent impact and strong focus in this area with demonstrable results. All questions must be answered to generate your complete scorecard and access the PDF report. Your score will update in real-time.