Our culture

We believe businesses should be run for more than the benefit of the senior team, shareholders or owners. The concept of being a profitable business is not a bad thing; we see profit as positive as long as it benefits people at every level of the business and, by extension, the community.

“It’s what you do with the profits that counts”

Two women dressed in black sequined tops and glitter face paint cheer and wave at a lively event with colorful lights, confetti, and a crowd in the background.
A man sitting in a beige armchair, wearing headphones and a black sweater with 'POLO' on it, in front of audio equipment, with a camera on a tripod, a large green plant, and framed artwork of a hand on the wall.
Three women smiling in a commercial kitchen, with one woman holding a whisk and a mixing bowl with chocolate, and the kitchen counter in the background.
Six people standing indoors, smiling for the camera, with lockers and a whiteboard in the background.
Four people smiling and holding a large Instagram photo frame prop that reads "Caring in Bristol," in an indoor office or community center setting with stacked boxes in the background.

Changemaking and community

The creative sector is often a closed shop to many people and the founding principle of the agency was always to be proactive in promoting creative sector careers. As a team, we continue to bang the drum to encourage wider representation in our sector. We are grounded in and uphold firm principles of equality and inclusivity.

We ensure opportunities are created for people to enter the industry through Purplefish – this may be through our paid internships programme (unpaid opportunities are a barrier to entry) and short work placements (but always covering personal costs – this may not seem like much to some but it can make a huge difference to those looking for experience and a foot in the door).

We have an ongoing commitment to spending time in our local community through pro bono and volunteering time. We spend at least one day every year volunteering together as a team for something we believe in and want to support.

We are incredibly proud to be B Corporation certified and employee-owned. We are not afraid to try new things, speak out on issues that we are passionate about and advocate for change where we can.