Reports and resources

Review and download our recent reports, whitepapers and guides covering a range of communications and marketing themes and topics.

Get ahead of search in the AI era: Guide to GEO and AIO

This actions-based definitive guide not only explains this new discipline of digital marketing but offers guidance on what you need to do to ensure you stay competitive and visible as AI search becomes increasingly important.

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Cameras on tripods during a media event, with a purple and pink gradient overlay on the right side of the image containing text about media presence and visibility.

Managing reputation series

Chapter 1: Media presence and visibility

This practical guide provides clear, step-by-step insights into media relations, helping you understand key concepts and apply them effectively. Offering actionable tips, alongside expert advice and action checklists to ensure confident decision-making and results.

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Abstract digital light streaks in blue and purple hues radiate from the center of the image. A purple wave at the bottom contains the text 'AI-enhanced PR' and 'How to maximize impact blending human creativity with tech,' along with a faint Purplefish logo.

Report: AI-Enhanced PR

In this whitepaper we explore the delicate balancing act of utilising all the benefits technology can bring, without losing arguably our greatest asset, the human touch.

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A woman with curly hair smiling and reaching towards a camera or phone setup, with purple lighting and decorations in the background. The right side shows a white background with purple text reading 'Influencer Marketing 101' and smaller text about amplifying your brand through influencing. There's also a purple logo and certification icons.

Influencer Marketing 101

This guide covers emerging trends, including the rise of micro and nano influencers and the integration of AI and provides insights into successful campaigns like our collaboration with Yuup for the Christmas Carol Drone Light Shows.

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Cover page of a strategic guide titled 'Unlocking growth through PR,' featuring a blue-toned close-up photo of a computer microchip on the left and text on the right, with logos indicating employee ownership and B Corporation certification.

PR in the Compound Semiconductor Sector

The UK’s compound semiconductor sector is driving innovation in everything from 5G to electric vehicles. Download our PR guide and discover proven strategies to amplify your brand, attract investors, and stand out in a competitive market.

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