Engagement starts with communication
Company reputation starts at home. And your PR is only as good as your employee advocacy. That’s why defining, crafting and communicating an intentional set of authentic values, aligned to your brand truth, is just as important as building your external PR communications strategy.
With Purplefish you’ll get 360-degree brand activation, which means that creating an intentional culture won’t sit in an HR silo. And it won’t be seen as ‘fluffy stuff’ either. Instead, following an evidenced-based methodology, it will become an integral part of your overall brand strategy. Not only helping to attract great employees but creating employee advocates that help bring onboard new customers too.
Our employee engagement services
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Brand values
Brand values that connect colleagues and customers: let’s put the days of generic beige values behind us. It’s time to craft brand values that are bespoke to you, evoking pride and ownership from your people.
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Employer Value Proposition (EVP)
EVP activation: take your EVP out of its box, beyond recruitment marketing and activate it with compelling communications that connect with all your colleagues across every employee touchpoint.
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Employer branding
Employer branding: help your colleagues and candidates connect with what makes you special through open, honest and compelling EVP messaging, visualised as a standout employer brand.
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Employee advocacy
Your colleagues are your best advocates; let’s equip them with the tools and techniques to help them spread your brand messages.