Shaping policy, protecting reputation: why public affairs counts
Government relations and public affairs are critical components of any effective PR and communications strategy. They ensure that organisations stay informed about policy changes, influence decision-making, and build constructive relationships with key stakeholders. By engaging with policymakers and understanding the legislative landscape, businesses can anticipate challenges, shape conversations, and protect their reputation. Integrating public affairs into your communications approach not only strengthens credibility but also positions your organisation as a proactive, trusted voice in its sector.
Our government relations and public affair services
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Policy monitoring and intelligence
Stay ahead of legislative and regulatory changes by tracking developments that impact your sector. We provide timely insights and analysis to help you anticipate challenges and opportunities.
What we offer:
Legislative and regulatory tracking
Briefings and impact analysis on upcoming policy changes
Risk and opportunity assessments linked to government decisions
Alerts on consultations and opportunities to contribute to policy
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Stakeholder engagement and advocacy
Build meaningful relationships with policymakers, industry bodies, and influencers. Our team helps craft strategies to communicate your organisation’s position effectively and influence decision-making.
Engagement tactics:
Mapping and prioritising government and industry stakeholders
Development of advocacy strategies and messaging frameworks
Parliamentary receptions, roundtables, and engagement events
Support for submissions to consultations and parliamentary inquiries
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Strategic communications integration
Align public affairs with your broader PR and communications strategy. We ensure consistent messaging across media, government, and stakeholder channels to strengthen reputation and credibility.
Messaging and content:
Alignment of public affairs messaging with PR and media campaigns
Crisis preparedness and response planning for policy-related issues
Content creation for thought leadership and policy commentary
Training for spokespeople on political and regulatory topics
