From information to impact
The most successful campaigns are built on clarity, evidence, and purpose. That’s why strategy, insight and research sit at the heart of everything we do. From audience analysis, consumer behaviour insights and attitudinal research and surveys, we start with data to inform strategy so our clients have the confidence that campaigns are designed on absolutes, not assumptions.
Our strategy and insight services
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Campaign planning & messaging frameworks
We work with clients to define their objectives, identify target audiences and craft messages that resonate. By aligning your communications with business goals, we ensure every campaign delivers impact and consistency across all channels.
What we offer:
Strategic campaign planning tailored to your objectives
Audience analysis and message development
Creation of messaging frameworks for consistency and clarity
Integration of brand voice across PR, digital, and social platforms
Guidance on timing, channels and measurement for maximum results
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Stakeholder & audience mapping
We identify stakeholders and understand their needs, interests, and levels of influence. This enables tailored communication strategies, stronger relationships and ensures engagement is targeted and effective.
Analsys and insight tools:
Identification of key stakeholders & audience segmentation
Influence/interest analysis and relationship mapping
Engagement strategy development
Risk & opportunity analysis
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Research and analysis
Understanding your audience and market is the foundation of effective PR. Our research and insight provides the data and analysis you need to make informed decisions and craft strategies that deliver real impact. We combine qualitative and quantitative methods to uncover trends, behaviours, and opportunities that shape your communications.
Get access to data:
Audience analysis
Market and competitor research
Trend monitoring
Message testing
