PR matters more now than ever

Public perception can make or break a brand. Strategic public relations isn’t just about press coverage it’s about building trust, shaping narratives and protecting reputations. This can be done through media relations, thought leadership, speaking engagements, podcast guest booking and events.

Whether you're launching a new product, navigating a crisis, or simply looking to raise your profile, PR is a critical tool.

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Our PR Services

  • A man wearing a headset is operating video equipment in a control room with multiple screens showing a woman speaking in front of a microphone.

    Media relations: building credibility and influence

    We connect your story with the right journalists, editors and broadcasters to ensure it reaches the audiences that matter. Our team has relationships across national, regional, and trade media, helping you secure meaningful coverage that drives awareness and credibility.

    What we offer:

    Press release creation and distribution

    Media pitching and interview coordination

    Thought leadership placement

    Media training and briefing

  • Screenshot of a computer screen displaying a LinkedIn profile of Nathana Rebouças, an SEO and Content Analyst in São Paulo, Brazil, with a visible Google search page in the background.

    Reputation management: protecting what you’ve built

    Your reputation is your most valuable asset. We help you monitor, manage and enhance it — proactively and reactively. From stakeholder engagement to online sentiment analysis, we ensure your brand is seen in the best possible light.

    Our approach includes:

    Brand audits and perception tracking

    Messaging development

    Stakeholder communications

    Online reputation monitoring

  • A red life preserver ring floating on water with a white rope tied around it.

    Crisis communications: ready when you need us

    When the unexpected happens, we’re your calm in the storm. Our crisis comms specialists work swiftly to contain issues, protect your brand, and communicate with clarity and confidence.

    Support includes:

    Crisis planning and scenario mapping

    Real-time media handling

    Internal and external messaging

    Post-crisis reputation rebuilding

  • People seated at tables in a large indoor event space with a stage, two people speaking into microphones, and multiple screens displaying a logo or presentation.

    Events & experiences: making moments matter

    From intimate roundtables to high-impact launches, we design and deliver events that leave a lasting impression. Every detail is crafted to align with your brand and amplify your message.

    We manage:

    Event strategy and planning

    Guest list curation and media attendance

    On-site PR and post-event coverage

    Hybrid and virtual event support

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See how PR has helped our clients

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CS Connected logo with text
St. Paul Carnival logo with pink feather designs and yellow, blue, and white text.

How does media relations work?

The holy grail of many communications campaigns is earned media which generates advocacy for your brand or business and provides valuable third-party endorsement. To remain relevant in a world of content produced by AI, inspirational PR creates genuine news angles and feature ideas which land high-value media coverage. 

We work with clients to advise and create media materials, press packs, spokespeople biographies and feature ideas which will get picked up. With international media reach, our approach is tailored and targeted so you don’t end up as spam in journalist inboxes. 

Securing media coverage needs three elements to be aligned:  

  • A strong news angle/PR pitch

  • Optimum timing

  • Right person, right place

With AI able to produce a press release, the future of media relations will be in standing out, the way to do this is to harness technology to generate insight and use the human experience to generate the angle.  

Get in touch to find out how we can help your brand’s media & PR