AI visibility is the future of search
ChatGPT, Gemini, Claude and Perplexity are changing how people discover, evaluate and choose brands. If your business isn't visible in AI-generated answers, you're missing conversations you don't even know are happening and mentions that can turn into business.
Getting found online has meant ranking highly on Google for many years. Yes, that still matters. But a growing proportion of buyers are now going straight to AI platforms to find answers to questions, seek recommendations and even to help them make life, work and business decisions. They are often doing this without ever clicking a Google or Bing search result.
Find out free how visible you are on AI
The Purplefish AI Visibility Tool© is our free audit tool that tells you how visible your brand is to AI platforms right now. It’s quick and requires no sign-up, and produces a score out of 100 alongside a set of prioritised recommendations.
The audit checks six areas: brand authority, content signals, AI discoverability, social presence, structured data, and topical relevance. It combines live automated checks, including checking your website, and benchmarking you against best practice AI impact markers to produce a clear, actionable picture of where you stand.
Our AI visibility & GEO services
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Measure your AI visibility
We show you your current AI visibility and provide actionable changes and improvements to help you build trust and authority on AI platforms.
We offer:
Free AI Visibility benchmarking tool
Bespoke forensic AI audit
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AI Roadmap
We build your AI visibility strategy using real-time data with a 3, 6 or 12 month holistic plan with in-built tracking and impact measurements
Our approach includes:
Bespoke quarterly audits and competitor benchmarking
AI strategy creation and implementation
Technical consultancy
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AI content programme
Using our extensive and long held expertise in content creation and earned media we create content plans designed to improve AI visibility and GEO scores.
Support includes:
Answer-rich AI optimised content
Longform/thought leadership articles to improve authority
Advocacy and earned content programmes
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Technical consultancy
AI visibility is more than the quality and depth of the content you serve. It’s important to ensure you are doing everything you need to behind the scenes to ensure your website and online profiles are all supporting your AI strategy.
We offer:
Technical AI/GEO action plan
Schema creation
Technical AI optimisation
AI visibility resources
Report: Guide to GEO and AIO
FAQs: AI Visibility Tool
Methodology: AI Visibility Tool
How to improve your AI visibility
What is AI visibility - and why does it matter?
AI visibility is the measure of how likely your brand is to be discovered, cited and recommended when someone asks an AI platform a question relevant to your sector.
It is distinct from SEO. The signals that drive AI citation — structured data, content depth and freshness, technical crawler access, knowledge graph presence — are different from those that drive Google rankings. A brand can score well on one and be invisible on the other.
At Purplefish, we have built a suite of tools and services designed specifically to assess and improve AI visibility for ambitious brands.