Purplefish FAQs  

How do I onboard a PR agency?

Onboarding a PR agency begins with a structured discovery session where we learn about your brand, goals, audiences and challenges. We review your existing materials, meet relevant stakeholders and agree on ways of working. From there, we create a tailored onboarding plan with clear timelines and deliverables to build momentum from day one.

What does the first 30/60/90 days look like when working with a PR agency?

In the first 30 days, we immerse ourselves in your business, refine messaging and set measurable KPIs.
By 60 days, campaigns are planned and launched, content is created, and media engagement is underway.
By 90 days, results are analysed, strategies are reviewed and the next quarter’s activity is planned.

What do I need to provide a PR agency to get started?

To get started, we’ll ask for brand assets, messaging documentation, platform access (such as your website, Google Analytics or social logins) and introductions to your internal team. These essentials help us quickly establish a strong understanding of your brand and accelerate delivery.

How do I brief a PR agency or share campaign ideas?

You can brief us via email, shared documents or a call — whichever suits your workflow. We’ll respond with any clarification questions and offer strategic guidance to shape ideas into effective campaign plans.

How does a PR agency develop a communications and marketing strategy for my business?

We combine behavioural insights, audience mapping and market research to develop your strategy. This includes defining personas, key messages, media targets and campaign themes. The strategy is built collaboratively and evolves with insights, feedback and performance data.

How do you manage approvals and feedback?

We set review cycles upfront and use shared collaboration platforms to streamline feedback. Clear timelines and responsibilities ensure that content remains accurate, timely and easy to review.

What tools do you use for reporting and communication?

We use tools such as Microsoft Teams and Google Workspace depending on your preferences. Reporting includes media coverage, sentiment analysis and engagement metrics delivered monthly or at your chosen cadence, along with insights and future recommendations.

How often will we meet or communicate?

Most clients opt for weekly or bi‑weekly calls, supplemented with ad‑hoc updates as needed. We tailor communication rhythms to your preferred way of working — from structured check‑ins to more flexible touchpoints.

Will I have a dedicated account manager or team?

Yes — you’ll have a lead strategic contact supported by a wider team specialising in media relations, content, digital and campaign delivery. This ensures continuity, deep understanding and proactive support.

How do your pricing models and contracts work?

We offer retainer, project-based and hourly pricing depending on the scope and type of support you need. Contract terms are designed to provide flexibility while ensuring clarity around deliverables and timelines.