Purplefish FAQs  

  1. How do I onboard a PR agency? 
    Onboarding starts with a discovery session where we explore your brand, goals, audiences, and challenges. We’ll review existing materials, meet key stakeholders, and agree on how we’ll work together. We build a tailored onboarding plan with timelines and deliverables. It’s a collaborative process designed to build trust and momentum from day one. 

  2. What does the first 30/60/90 days look like, working with a PR agency? 
    In the first 30 days, we immerse ourselves in your business, refine messaging, and set KPIs. By 60 days, we’re planning and launching campaigns, creating content, and engaging media. By 90 days, we’re analysing results, refining strategy, and planning the next quarter’s campaign. We are agile and work at pace to deliver results. 

  3. What do I need to provide a PR agency to get started? 

    We’ll need brand assets, messaging documents, access to relevant platforms such as your website, Google Analytics and social logins, and introductions to your team. Our clear onboarding process will help us build a strong foundation quickly. 

  4. How do I brief a PR agency or share campaign ideas? 
    You can brief us via email, shared documents, or a call, whatever suits you best. We’ll follow up with questions to clarify objectives and offer strategic input to shape ideas into effective campaigns. 

  5. How does a PR agency develop a communications and marketing strategy for my business? 
    We use behavioural insights, audience mapping, and market research to build strategy. This includes defining personas, key messages, media targets, and campaign themes. Strategy is developed collaboratively and evolves with feedback and performance data. 

  6. How do you manage approvals and feedback? 
    We agree on review cycles upfront and use shared platforms for drafts and feedback. Clear timelines and responsibilities help keep things smooth and responsive, ensuring content is accurate and timely. 

  7. What tools do you use for reporting and communication? 
    We use Teams, Google Workspace and other collaborative tools depending on client preference. Reporting includes media coverage, sentiment analysis, and engagement metrics (social, website), delivered monthly or as agreed. We also provide campaign insights and recommendations for future activity. 

  8. How often will we meet or communicate? 
    We typically hold weekly or bi-weekly calls, with ad hoc updates as needed. We’re flexible and happy to adapt to your preferred rhythm—whether that’s structured meetings or informal check-ins. 

  9. Will I have a dedicated account manager or team? 
    Yes, you’ll have a lead contact who acts as your strategic partner, supported by a team with expertise in media relations, content creation, and campaign delivery. We ensure continuity and deep understanding of your brand. 

  10. How do your pricing models and contracts work? 
    We offer retainer, project-based, and hourly pricing depending on your needs. Retainers typically start at 3–6 months and include a defined monthly scope of work. All costs are transparent, no hidden fees. We tailor proposals to your budget and priorities, ensuring value and impact. We also work on one-off projects like launches or events if that’s what you need.