Values-centred business
Our values reflect the guiding principles we live by. They are uniquely our own and represent the qualities we hold dear. They encompass our culture of innovation and creativity, the need to work together as a close-knit team, both internally and in the way we partner with our clients. Our belief that great businesses are built on real care and accountability also plays a critical role. This collection of five guiding principles guide the way we work, ensuring we treat our clients, each other, and those in our wider community with kindness and respect.
We call this our culture code.
The Purplefish culture code
Pioneer new ideas: Come to excel, to innovate, to grow.
Play with purpose: Have fun, experiment, stay curious.
Kindness is king: Care for your clients. Your team. Most importantly yourself.
Triumph together: One team, we win together.
Own it: Take pride. If you said you’d do it. Do it.