Securing media coverage on global trends in skills-based hiring strategies
TestGorilla is the world’s largest skills‑tested talent pool. The global SaaS platform assesses any candidate with 350+ science‑backed tests, video interviews, AI scoring.
Key challenges
As media relations partners, our brief was to use the Skills Based Hiring 2024 report as a springboard to secure media interest for TestGorilla. We were targeted with securing 15+ pieces of high-profile coverage within media publications with a domain rating above 70.
The work
We developed five media angles to maximise pitching opportunities.
These press releases were pitched to media journalists across national, trade, and business news.
We also sourced podcast feature opportunities for TestGorilla’s CEO to enhance reach of the report and support personal branding.
The impact
As a result of our pitching, we secured 42 pieces of media coverage and 2 podcast opportunities.
11 pieces of this coverage were secured in publications with a domain authority of 70.
