How do I onboard a PR agency?

Onboarding a PR agency begins with a structured discovery session where we learn about your brand, goals, audiences and challenges. We review your existing materials, meet relevant stakeholders and agree on ways of working. From there, we create a tailored onboarding plan with clear timelines and deliverables to build momentum from day one.

What does the first 30/60/90 days look like when working with a PR agency?

In the first 30 days we immerse ourselves in your business, refine messaging and set measurable KPIs. By 60 days, campaigns are planned and launched, content is created, and media engagement is underway. By 90 days, results are analysed, strategies are reviewed and the next quarter's activity is planned.

What do I need to provide a PR agency to get started?

To get started, we'll ask for brand assets, messaging documentation, platform access (such as your website, Google Analytics or social logins) and introductions to your internal team. These essentials help us quickly establish a strong understanding of your brand and accelerate delivery.

How do I brief a PR agency or share campaign ideas?

You can brief us via email, shared documents or a call — whichever suits your workflow. We'll respond with any clarification questions and offer strategic guidance to shape ideas into effective campaign plans.

How does a PR agency develop a communications and marketing strategy for my business?

We combine behavioural insights, audience mapping and market research to develop your strategy. This includes defining personas, key messages, media targets and campaign themes. The strategy is built collaboratively and evolves with insights, feedback and performance data.

How do you manage approvals and feedback?

We set review cycles upfront and use shared collaboration platforms to streamline feedback. Clear timelines and responsibilities ensure that content remains accurate, timely and easy to review.

How often will we meet or communicate?

Most clients opt for weekly or bi-weekly calls, supplemented with ad-hoc updates as needed. We tailor communication rhythms to your preferred way of working — from structured check-ins to more flexible touchpoints.

Will I have a dedicated account manager or team?

Yes — you'll have a lead strategic contact supported by a wider team specialising in media relations, content, digital and campaign delivery. This ensures continuity, deep understanding and proactive support.

How do your pricing models and contracts work?

We offer retainer, project-based and hourly pricing depending on the scope and type of support you need. Contract terms are designed to provide flexibility while ensuring clarity around deliverables and timelines.

What sectors does Purplefish specialise in?

Purplefish specialises in technology PR, advanced technologies PR, property PR, and social impact and community PR. We work with clients across the UK from our Bristol base.

Is Purplefish a B Corp?

Yes. Purplefish is B Corp certified, a Living Wage employer and employee-owned. We practice what we preach — our campaigns are built on our own values and we always work with trust and transparency.

Where is Purplefish based?

Purplefish is based in Bristol at 12 St Stephens Street, BS1 1EL. We work with clients UK-wide and beyond.

The life of an intern at Purplefish: a reflective blog

9 Jul

Written By Purplefish Agency

Before starting my internship at Purplefish, I knew very little about the world of PR, marketing and communications. Purplefish has given me the opportunity to dive deep into the industry. Six weeks later, I've gained a whole new appreciation for the creativity, strategy and collaboration that goes into every campaign.

One of the things that stood out most was how every client is different, with each project requiring a tailored approach. No two days were the same, which kept the experience varied and exciting.

My first project was creating an animated video for Purplefish's GEO and AIO guide. After experimenting with the platform, building a storyboard and refining the design, it was incredibly rewarding to see the finished video come together. Throughout my internship I continued with my work for Purplefish, writing blog content and designed social media graphics that aligned with the agency.

Working on the St Pauls Carnival Elders' Brunch was a great opportunity. It was inspiring to be involved in an event that celebrates the rich heritage and legacy of Carnival. Supporting media communications before and during the event gave me valuable insight into how marketing works alongside sectors like journalism and broadcasting to optimise event coverage. More generally, going on location, to St Pauls or Watershed for RTS, has been an exciting perk of the job.

Alongside this I worked across a range of client accounts, compiling media outreach lists, curating influencer databases, conducting LinkedIn audits and researching social media content. A highlight was creating a social media content planner for a client, as I conducted research and reviewed their client base to come up with some fresh ideas.

Before joining Purplefish, I hadn't realised just how many different skills marketing brings together. I've learnt the importance of clear communication, consistency across a brand, attention to detail and staying adaptable in a fast-moving industry.

Just as memorable as the work was the team. Purplefish boasts a supportive culture where collaboration is part of everyday life. From celebrating colleagues' achievements in fortnightly meetings to enjoying lunchtime picnics together, I felt welcomed from the very beginning.

Also, working at a certified B Corp also gave me a new perspective on business. It was inspiring to see how Purplefish balances client work with its commitment to social impact, volunteering and environmental responsibility throughout the year.

My biggest takeaway has been the importance of creativity. I’ve learn that marketing is about dynamic thinking, as we solved client problems, told stories and adapted to challenges. Seeing how Purplefish is embracing AI through innovative marketing strategies has been especially fascinating.

Looking back, my internship has been an invaluable learning experience. I've developed new skills, built my confidence and gained a much clearer understanding of the industry. I'm excited to take everything I've learnt into the next stage of my career.