5 mistakes tech companies make at events
Events can be a great opportunity for your organisation to network, generate new leads and showcase your expertise. Whether you’re exhibiting at an industry expo or sponsoring a conference, you’ll want to ensure that you’re getting a ROI for attending as it’s easy to miss opportunities to create lasting impact with content.
If you’re attending an event soon, we’ve put together a list of five common event mistakes that tech companies make when capturing live content and how to avoid them.
Not having a content plan
With most events having a jam-packed agenda, it’s important that you have your own timetable that aligns to key events taking place. You’ll be able to prioritise where you need to be and what you’ll need to capture.
We recommend including some flexible time to allow for off-the-cuff content! You never know who you might run into or what creative ideas will pop into your mind on the day.
Waiting until after the event to post
When attending an event, it’s important to publish content on the same day to establish your presence while the conversation about the event will be at its peak. Whether it’s a simple 30-second-long video of your employees encouraging individuals to visit your stand or a key learning from a talk, this will show your brand was engaged and was there.
Not capturing enough quality content
It’s always safer to gather more content than not enough content. At the same time, you’ll want to gather clips that are quality over quantity. It’s important to strike the right balance, taking the time to be as prepared as much as possible to gather the content you want.
You’ll want to consider lighting, microphones, camera quality and the best areas to shoot. Ensure your backdrops are not overpowering or cluttered and always do an audio test to perfect your soundbites. There’s only so much editing can change.
Not preparing for interviews
When aiming to secure interviews with multiple people on the event day, consider briefing your interviewees in advance. This will ensure they have enough time to prepare, and you’ll be able to secure a timeslot to interview them. You’ll want to brief them on your expectations, what questions they’ll be answering and where they’ll be filmed.
Forgetting to showcase your brand
When shooting content, branding is key. Ensure you capture branded graphics, roller banners, signage, and agendas. Using snippets of branded materials on social media creates credibility and makes your brand instantly recognisable.
Branding can even be as simple as an edited name card on a reel or in the form of a branded t-shirt that an employee wears during a testimonial captured on the day.
Make every event matter
Events are always an investment of both time and budget, so your content should continue to work hard after the event closes.
Having a clear plan, timely publishing and a focus on capturing high-quality, branded content can keep your content calendar full for weeks.
If you need support, we can help. Contact us today to see how we can support with content creation at your event.