B Corp month 2026: why your reputation is your most powerful business asset
March is B Corporation Month — a time to celebrate businesses that are using commerce as a force for good. This year's theme, ‘A simple symbol, a powerful signal’, couldn't feel more relevant to us here at Purplefish. Because if there's one thing we know from years of working in PR and reputation management, it's this: the most valuable thing a business owns isn't a logo, a certification, or a strapline. It's what people say about you when you're not in the room.
More than a mark
The B Corp movement has always understood something that the best businesses intuitively know: that what you stand for matters as much as what you sell. The B Corp certification is a rigorous accreditation - one that measures a company's social and environmental performance, accountability and transparency. But as this year's theme so beautifully captures, the mark itself is just the beginning.
For businesses that operate with genuine purpose — whether B Corp certified or not — reputation is the living, breathing expression of your values. It's built through every interaction, every decision, every piece of content you put into the world, and every crisis you navigate. It can take years to build and moments to lose.
Purpose and reputation are inseparable
At Purplefish, we work with businesses who want their external reputation to genuinely reflect who they are — not just who they say they are. For values-led organisations, that alignment between purpose and perception is everything. When it's working well, it attracts the right clients, builds trust with stakeholders, and creates the kind of credibility that no amount of advertising can manufacture.
But even the most purpose-driven businesses can have blind spots. Gaps between what you believe and what your audiences actually experience. Areas where your communications strategy hasn't kept pace with your values. Places where your reputation is more vulnerable than you realise.
Do you know where your reputation really stands?
In the spirit of More than a Mark, we're inviting businesses this B Corp Month to look beyond their brand identity and take an honest look at their reputational health. That's why we've created RepScale — our free, interactive reputation scorecard that assesses your brand across five key pillars:
• Media presence & visibility
• Online reputation & search presence
• Crisis preparedness & management
• Thought leadership & authority
• Stakeholder relationships & trust
It takes just two minutes, it's completely free, and it gives you an honest, real-time snapshot of where your reputation is strong — and where it might be leaving you exposed. We recommend aiming for a score of 80 or above, and the scorecard will give you recommendations based on your results.
Go beyond the symbol this March
Whether you're a certified B Corp, an organisation on the journey towards certification, or simply a business that genuinely cares about doing things the right way - your reputation is worth investing in. Your reputation is borne out of trust (the subject of a recent blog) and that comes from the rounded picture of how the world sees you, trusts you, and talks about you.
Take the RepScale assessment at www.purplefish.agency/rep-scale and discover what your reputation score says about your business. And if you'd like to talk through your results or explore how a strategic PR approach could help you go truly beyond the symbol, book a free consultation with our team.