Leading the cybersecurity conversation in the age of AI

Ignition Technology is a specialist cyber security distributor that helps partners and vendors bring innovative cloud, SaaS and identity security solutions to market. Since 2015, the company has built a reputation for combining deep cybersecurity expertise, market intelligence and channel enablement to help organisations strengthen cyber resilience, protect digital identities and navigate an increasingly complex threat landscape

  • Campaign

  • International trade show support

  • Event content filming

  • Thought leadership

Key challenges

As a specialist cyber security distributor, Ignition Technology works with partners and vendors at the forefront of identity security, cloud security and cyber resilience. However, the business needed a more coordinated communications strategy to transform technical expertise into compelling market-facing content.

Ignition engaged Purplefish to support its thought leadership ambitions through strategic content creation, internal communications and the development of a flagship campaign that would help position the business as a leading voice on identity security and AI-driven cyber risk.

The work

  • Developed and coordinated The Unseen Workforce, a strategic cybersecurity thought leadership campaign focused on AI, identity security and cyber resilience, creating a compelling platform for partner, vendor and end-user engagement.

  • Produced long-form cybersecurity content and industry toolkits, translating complex technical topics into practical, commercially relevant guidance for channel partners and customers.

  • Created, record and edit thought leadership podcast content monthly to showcase subject matter expertise and support conversations around emerging cybersecurity trends, AI governance and identity security.

  • Produced user-generated video content to increase campaign engagement, amplify key messages and support distribution across digital and social channels

  • Developed and delivered an internal CrowdStrike sales team bulletin, providing employees with campaign updates, market intelligence and key messaging to support customer conversations and sales enablement.

  • Supported multi-channel campaign activation through content planning, messaging development and communications coordination across internal, partner and external audiences.

The Impact

  • Successfully launched The Unseen Workforce campaign, establishing a new thought leadership platform focused on AI, identity security and cyber resilience that can be expanded across future vendor and partner marketing activity.

  • Increased internal awareness and understanding of emerging cybersecurity topics through a dedicated CrowdStrike sales bulletin, equipping teams with relevant market insight, campaign updates and customer conversation starters.

  • Created a suite of reusable campaign assets and content that support ongoing partner enablement, thought leadership and market education activities.

  • Positioned Ignition Technology to lead industry conversations around AI-driven cyber risk and identity security, supporting its wider ambition to be recognised as a trusted cybersecurity authority.

Testimonial

"The Purplefish team played a crucial role in bringing The Unseen Workforce campaign to life. They helped us develop a distinctive thought leadership platform that not only showcased our expertise in identity security and AI, but also created meaningful conversations across the channel. Their ability to blend strategic planning, compelling content creation and seamless campaign coordination made them a trusted partner throughout the project. The campaign has provided us with a valuable foundation for future marketing activity and strengthened our position as a leading voice in cybersecurity."

Hannah Delaney, Marketing Director, Ignition Technology

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