Creating community: PR which promotes the lifestyle and benefits of new homes
Allison Homes is an award-winning independent private house builder dedicated to creating beautiful homes and communities across the East of England, the East Midlands and the South West.
Key challenges
Supporting the land team to secure planning and facilitate community relations across the diverse South West region
Creating a strategic PR campaigns to resource the sales teams to raise awareness and stimulate demand
Showcasing the sales journey to capture human interest stories and communicate Allison Homes’ focus on creating thriving communities
The work
Implementation of strategic stakeholder and community engagement campaign
Media relations to generate interest and communicate developments through the full development lifecycle from planning to breaking ground, showhome launches and sales completions
Designing and managing a local community events calendar and contributions to community causes
Providing materials and strategic counsel to the land team through the land acquisition and planning process including local government engagement and community relations
Issues and crisis management and preparedness
The impact
100% media coverage sentiment in 2025
Earned media coverage reach in excess of 41million (Devon only) with 26 pieces of feature coverage in community media
Shortlisting for Deal of the year Awards - South West Business Insider 2025
