Building campaigns to persuade homemovers
Redrow is a leading, premium housebuilder dedicated to giving people a better way to live. For 50 years, it has been creating high-quality homes and communities for our customers, building over 120,000 new homes nationwide.
Key challenges
Support the sales team to promote developments to target prospective homebuyers.
Promote Redrow’s extensive community contributions.
Being part of a UK wide agency network to deliver national brand campaigns.
The work
Media relations activity, promoting customers stories, development updates and Redrow’s positive contributions and charitable works within the communities where it builds houses.
Curation of creative development-based event ideas which we project managed and promoted, including the design of supporting assets.
Social media content relating to our regional activity which was pushed out via Redrow’s national channels.
Handling of media enquiries relating to matters surrounding planning and customer issues.
The impact
Stand-out community campaigns - for example, ‘Welcome to Bedminster’ the Bristol grafitti hoardings by award winning artist
Consistent high value coverage in all target media
Management of issues and provision of crisis preparedness
