Why work with a B Corp agency? The benefits of partnering with purpose
When it comes to choosing the right agency, values matter. In a world where businesses are increasingly held to account, not just for what they do, but how they do it, working with a B Corp-certified agency offers a clear advantage.
We’re proud to say we’ve recently received a B Corp score of 148.6, the highest score in the South West of England. But what does that mean for our clients, partners and collaborators? And why should it matter to you?
What is a B Corp, and why is it important?
Certified B Corporations are businesses that meet the highest standards of social and environmental performance, transparency and accountability. In short, profit and purpose are given equal weight.
Unlike standard agencies that might focus solely on bottom-line growth, we’re committed to balancing people, planet and profit. It’s not a badge we wear lightly; it’s hard-earned, rigorously tested, and regularly audited.
How does B Corp benefit clients?
Choosing a B Corp-certified agency is more than a values-led decision; it delivers practical benefits for clients seeking purpose-driven communications. At Purplefish, our B Corp status reflects a deep, measurable commitment to people, planet and performance.
Since becoming certified in 2022, we’ve continued to evolve. In 2024, we transitioned to full employee ownership, embedded a new set of company values, and expanded our work with purpose-led organisations. We donated over 500 hours of pro bono communications support in the past year, supporting charities including St Paul’s Carnival, Julian Trust and Babbasa.
This mindset extends to how we deliver client work. Every campaign, content strategy or brand project is developed with long-term impact in mind, not just short-term results. Our ethical approach drives sharper thinking, more inclusive strategies and more credible storytelling.
Our latest B Corp recertification score of 148.6 places us as the highest scoring agency in the South West, and among the top B Corps in the UK. This reflects not only our internal culture, but how we deliver work: with transparency, accountability and care.
For our clients, that means communications that are not only effective but aligned with a greater purpose.
Why does our score matter?
The B Corp assessment covers five key areas: governance, workers, community, environment and customers. Our score of 148.6 didn’t come from box-ticking. It’s a reflection of the deep, consistent way we integrate ESG principles across the business.
This places us not just among the top-performing B Corps in the UK, but the highest scoring agency in the South West. It’s recognition of how seriously we take this commitment.
What this means for your business
In 2025, clients are under more scrutiny than ever. Your partners and collaborators are part of your brand story. Working with a B Corp helps strengthen your reputation and demonstrates a shared commitment to responsible business.
Looking to align with a values-led PR and communications agency? Let’s talk.
Whether you’re planning a new campaign, need help shaping your brand story or want to amplify your impact, we’re here to help, with purpose at the core.
