SEO copywriting guide: top steps to help your content rank and convert
Publishing quality content is essential, but if it isn’t optimised for search engines, it’s unlikely to reach your audience. This SEO copywriting guide outlines practical steps to help businesses to create content that performs. Whether you’re launching a new development, scaling a startup, or repositioning your brand, strong SEO copywriting will boost your visibility and engagement.
1. Start with keyword research that aligns with your audience
Effective SEO copy begins with understanding how your audience searches online. Use tools like Google Keyword Planner to identify relevant search terms. For property developers or tech companies, focus on long-tail keywords like “property development company” or “mobile tech startup” that reflect user intent.
Our insight and resources can help uncover the language your audience is already using. This is a solid foundation for building your SEO strategy.
2. Structure your content clearly
Break content into logical sections using headings (H2s and H3s), short paragraphs, and bullet points. This improves readability and helps search engines understand the topic. Make sure your page title (H1) contains your primary keyword. In the case of the article you’re reading, “SEO copywriting guide.”
You can also link relevant terms to other areas of your site. For example, if discussing Tech campaigns, connect to your Tech PR services page.
3. Focus on value and relevance
Rather than stuffing in keywords, focus on solving real problems or answering key questions. Valuable content keeps readers on your site longer and builds trust. For instance, a blog for your company could explore storytelling in product launches, with links to your ‘About Us’ page offering insight into your company’s values.
4. Optimise metadata and internal links
Your meta title and description help search engines and users understand what your page is about. Use your target keyword naturally, and keep it compelling. Within the content itself, link to relevant pages to keep readers exploring your site.
5. Use a clear call to action
Every piece of content should lead to the next step. End your blog with a strong call to action, such as encouraging users to contact your team or explore a service. This helps turn traffic into real leads.
Looking for support with your SEO and content? Talk to our team about how we can help you create copy that gets seen and remembered.
Here at Purplefish, we help ambitious brands across tech, property, and innovation sectors create content that cuts through the noise. This SEO copywriting guide is just one way we support our clients with performance-driven communications that deliver measurable results.
