AI’s entrance into the public consciousness in 2023 meant that the role of PR professionals changed for good.

In this white paper we explore the delicate balancing act of utilising all the benefits technology can bring, without losing arguably our greatest asset, the human touch.

This four part paper looks ahead to see what could possibly be achieved by those able to find the perfect fit of creativity, collaboration, speed and innovation.

Over the course of the four chapters we’ll help you understand the current playing field and walk you through the possibilities and pitfalls ahead as we move into a AI powered PR Future.