PR for advanced technology firms

Building trust, reputation and growth through strategic communications for cyber security organisations

In a sector built on trust, credibility and expertise, effective communications can be the difference between leading the conversation and being overlooked. 

Whether you're a:

  • Cyber security consultancy

  • Managed security service provider (MSSP)

  • Software developer

  • Threat intelligence specialist

  • Cyber resilience provider

  • Technology scale-up

  • Industry organisation

Our cyber security PR, communications and strategic marketing support brings together strategic thinking, integrated campaign planning, media relations, content creation and digital marketing to help organisations build visibility, strengthen their reputation, generate leads and achieve their business objectives. 

Get in touch

Cybersecurity PR, communications and marketing services

  • Brand narrative and positioning

  • Strategic communications and brand storytelling

  • Media relations and PR in tech, AI, business and trade press

  • C-suite profile raising and thought leadership

  • Public affairs and stakeholder and investor engagement

  • Technical content creation including white papers, case studies and explainer videos

  • Creative and design, including campaign assets, presentations, reports, photography, video, animation and visual content

  • Social media strategy, content planning, community management and campaign delivery

  • Strategy and insight, including audience insight, messaging development, communications planning and campaign evaluation

  • Employee engagement, including internal communications, change communications and employer brand storytelling

  • Digital marketing (SEO, LinkedIn campaigns, email marketing)

  • Event support, including trade shows, investor days, product launches and stakeholder events

  • Complex issues management, crisis communications and media training

Case study: Ignition Technology

Case study: Stripe OLT

Communication tower with digital data and network graphics overlayed, cityscape with buildings and cloudy sky in background.

Why choose Purplefish for cyber security communications?

Deep industry understanding:

We understand the evolving threat landscape and the challenges facing cyber security providers, technology businesses and digital resilience organisations. 

Proven B2B tech marketing strategies:

From thought leadership and technical content to media relations and digital marketing, we help organisations connect with the audiences that matter most.

Credibility-driven storytelling:

Trust is essential in cyber security. We help organisations communicate expertise, demonstrate value and build confidence among customers and stakeholders.

Strategy and insight:

We develop audience-led communications strategies that support business development, reputation management and market positioning.

Creative and design:

We create engaging reports, infographics, presentations, video content and digital assets that make complex topics accessible and impactful.

Issues and crisis communications expertise:

Cyber incidents can quickly become reputational issues. We support organisations before, during and after critical events with clear, strategic communications advice.

Internal communications:

We help organisations strengthen employer brands, deliver effective internal communications, manage change and improve employee engagement, attraction and retention.

Employee engagement:

We help organisations build strong employer brands, communicate change effectively and support talent attraction and retention initiatives.

  • Ignition Technology

  • Stripe OLT logo

Latest insights

Navigating cyber threats, lessons from M&S and Co-op’s comms responses…..read full article

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Communication and marketing is the missing link for advanced technologies…read full article

FAQs

  • A cyber security PR agency helps organisations build trust, raise their profile and communicate complex technical topics to customers, stakeholders and the media. Through media relations, thought leadership, content creation, digital marketing and strategic communications, cyber security companies can strengthen their reputation, generate leads and position themselves as industry experts.

  • Trust is critical in the cyber security sector. Effective PR helps cyber security companies demonstrate expertise, build credibility, secure media coverage and communicate the value of their products and services to prospective customers. It also helps businesses stand out in a competitive marketplace where decision-makers are looking for trusted providers. 

  • Strategic cyber security marketing helps organisations increase brand awareness, attract qualified leads and nurture prospects through the buying journey. By combining content marketing, SEO, digital campaigns, thought leadership and stakeholder engagement, cyber security businesses can build visibility and support long-term growth. 

  • Purplefish provides a range of communications and marketing services for cyber security organisations, including strategic communications planning, PR, media relations, content creation, thought leadership, digital marketing, stakeholder engagement, social media management, crisis communications, event support and executive profile raising. 

  • Yes. We support managed security service providers (MSSPs), cyber security consultancies, software providers, cyber resilience specialists, technology scale-ups and industry organisations. Our approach helps translate technical expertise into compelling communications that resonate with customers, partners and stakeholders. 

  • Thought leadership helps cyber security organisations establish authority and build trust with decision-makers. By sharing expert insights on emerging threats, cyber resilience, regulation and technology trends, businesses can position themselves as credible voices in their field and increase opportunities for media coverage, speaking engagements and new business conversations. 

  • Yes. We help organisations prepare for and respond to cyber incidents through crisis communications planning, stakeholder communications, media relations and reputation management. Effective communication during a cyber incident can help maintain trust and ensure stakeholders receive clear, accurate and timely information. 

  • Yes. Purplefish supports cyber security organisations across the South West and throughout the UK. We work with businesses ranging from innovative start-ups and scale-ups to established technology providers and industry bodies, helping them build visibility, strengthen their reputation and achieve their communications objectives. 

  • Purplefish combines expertise in PR, strategic communications and marketing with experience communicating complex technical and business issues. We help cyber security organisations build trust, raise their profile, engage stakeholders and support growth through integrated communications and marketing campaigns.