Key challenges 

• The project had low brand awareness and a lack of clear messaging that made it difficult for businesses to understand the value of participating. 

• Increasing sign up for events and participation in key programmes 

• Purplefish was brought on to lead a marketing and communications strategy that would build visibility, clarify messaging, and drive engagement from target financial services businesses.  

The work 

• We began by auditing existing communications and developing a strategic messaging framework to position Future Finance as a credible, relevant and action-focused programme for innovation. 

• We then delivered an integrated content and media strategy that included: 

• Whitepapers based on academic research, translated into accessible, sector-specific insights  

• Vox-pop style case study videos showcasing real businesses and their experiences with the programme 

• Media relations and events to launch content, drive discussion, and build momentum with regional and trade audiences. 

• Each element of the campaign was designed to position Future Finance as a thought leader and practical support system for innovation across the sector. 

The impact 

• 300+ event attendees in 2024 across the UK. 

• 60 financial services firms and credit unions joined the accelerator programme. 

• The content campaign created a foundation for continued engagement, positioning the programme as a catalyst for innovation and inclusion in financial services.