Key challenges 

• Having built up a global business through the reputation of their founder, Algomarketing was ready to scale its growth journey.

• With one key challenge, despite working as a supplier to one of the world’s biggest tech businesses, they had zero market brand profile.

• They needed to build a credible brand footprint that demonstrated their expertise and capability at pace to support new business conversations taking place with a variety of big tech corporations.   

The work 

• Working as an extension of the Algomarketing team, we set to work on a communications strategy that would provide evidence-based storytelling across all their channels to build trust and stand out from competitors.

• Having immersed ourselves thoroughly in the people, the business and its purpose, we set to work on a comprehensive programme of brand-building activity including the creation of their new website, execution of thought leadership media relations that built third party endorsement of their brand and business leaders, and managing the execution of key speaking slots for their founder at major industry events.

• In line with the execution of an integrated external comms plan, we created new values and an employee value proposition (EVP) for the team, based on insights gathered through a survey and workshops.

The impact 

• Our work helped Algomarketing establish a strong and authentic brand that resonated internally and externally, with a portfolio of employee advocates aligned to the brand values.

• Highlights include over 50 pieces of media coverage, including interviews and podcasts in key industry publications, increased brand awareness through strategic media placements and storytelling, improved internal engagement via training and advocacy initiatives, and execution of a highly successful key industry speaking slot for their founder resulting in a number of new business leads.