Celebrating culture, connecting communities: inspiring the spirit of carnival through creative marketing support
St Pauls Carnival is a celebration of African Caribbean culture. It is an event where every float, stage, performer and person tells a story. A story of music, dance and community.
Key challenges
Communicate with all the stakeholders to promote the importance of this significant event and stimulate fundraising to ensure future sustainability
Ensure media enquiries are handled efficiently and with consistency of message and issues handling is robust and aligned with a multi-agency approach
The work
Creating and implementing a national and regional media engagement plan to convey positive news stories and updates about Carnival.
Driving awareness and footfall to the main event and fringe events
The impact
The creation of an effective event media hub to liaise with journalists, co-ordinate media interviews, and monitor and update social media channels with updates from the event.
40+ pieces of coverage for the 2023 event, including national print, online, regional and 16 broadcast interviews.
Full social media management, including content creation, posting and responding to comments.
