Key challenges 

Wiltshire Farm Foods aims to strengthen its connection with customers online, engaging both meal customers, family members or carers who often purchase on their behalf and healthcare professionals. The brand wants to bring its hallmark warmth and reliability to its social channels, creating a sense of community that reflects the same care customers experience at their door. 

The work 

• Purplefish provides ongoing strategic guidance, creative campaign planning and daily community management.

• Our social strategy is rooted in conversation: every post is crafted to spark interaction and encourage connection. Through quarterly campaign calendars, we plan and deliver engaging content, from awareness days and trivia to customer testimonials and seasonal storytelling, all designed to prompt active conversations with Wiltshire Farm Foods’ audience.

• This approach ensures that community management is not an afterthought but the natural outcome of strong, audience-led content. We manage over 6,000 comments each year, responding with empathy, guiding customers to helpful resources and maintaining a warm, approachable brand tone.

The impact 

Our social-first community management approach delivered clear results:

• +33% increase in followers

• 48% increase in monthly comments

• 6,000+ customer interactions managed annually

By turning online engagement into meaningful connections, Wiltshire Farm Foods’ social channels now reflect the same sense of trust and personal care that define the brand offline.