Driving change in youth mental health: launching a bold new programme through strategic media storytelling
Maudsley Charity is a grant-making charity that advances and accelerates positive change in mental health care in south London.
Key challenges
Maudsley Charity wanted to use PR and communications as a vehicle to share evidence, learning and best practice from projects it funds, to influence wider change across the local and national mental health care system while also extending the impact of funding.
It was important to It’s important for Maudsley Charity to communicate the impact its funding is having through their work. Building the charities reputation as a thoughtful funder that makes smart choices about what to fund and how to support lasting change.
The work
To support the launch of Maudsley Charity’s Building Brighter Futures programme, we developed a targeted media strategy that positioned the initiative as a bold step towards improving mental health outcomes for young people.
We prepared a press pack for key journalist targets that centred on crafting compelling narratives that highlighted the programme’s long-term impact, securing high-value media coverage across national and sector-specific outlets.
The impact
As a result, high value media coverage was secured in key publications such as Health Service Journal (HSJ) as well as the Health Care Leader.
