Key challenges 

With multiple new developments existing and launching across the South West, Redcliffe Homes needed to raise its profile, strengthen its online presence and increase footfall to show homes. Redcliffe Homes wanted to build awareness among homebuyers and regional stakeholders while positioning itself as a trusted, community-focused developer in a competitive market.

The work:

Purplefish delivered an integrated communications programme built around strategic storytelling and consistent visibility.

We developed a structured marketing and communications calendar to support each development launch, shaping narratives that highlighted Redcliffe Homes’ design quality, regional expertise and community investment. Through proactive media outreach, we secured a steady pipeline of development, business and community stories, including commentary in South West Business Insider.

On social channels, we increased posting and shifted to audience-led, development-focused content, driving higher engagement and more traffic to site pages. Alongside this, we drafted regular online articles to support SEO, submitted award entries and ran targeted Meta ads that directly influenced show home visits.

The impact:

Our work delivered measurable improvements across visibility, engagement and customer action:

• 64 media mentions, with 82% positive or neutral sentiment

• 51% growth in Instagram impressions and 200k+ organic social post impressions

• 60% increase in website traffic from organic social and 42% rise in page views

• Notable uplift in show home visits driven by Meta ad campaigns

• 243m potential media impressions across 2025

By combining strong storytelling with consistent digital and media activity, Redcliffe Homes is now better recognised, more visible to buyers and stronger positioned for future development launches.