Constructing a winning SEO and marketing content strategy for Greenway
Building on a considerable heritage, Greenway has established a reputation as an effective, reliable organisation able to meet the demands of both large and small operations alike. The company provides services into government, transport, leisure, retail and healthcare sectors.
Key challenges
To transform Greenway‘s digital presence with an SEO and content strategy.
Marketing was not initially a priority for the business. But with ambitions to grow the company across the UK, we came on board to manage the brand’s digital content strategy and creation.
The work
We put in place a monthly content strategy that spans Greenway’s social media channels and website. By analysing competitor activity using our industry knowledge and keeping on top of relevant trends we have been able to create engaging content and help raise awareness of the brand in the industry.
We work closely with various members of the Greenway team to ensure that we are capturing all aspects of the brand in an authentic way that resonates with the audience.
We created a sales-supporting brand animation to convey the culture and work ethic of the Greenway team.
The impact
With the implementation of an SEO strategy and regular content uploads the Greenway website has seen an average of 29.6% increase in new website traffic per 90 days.
Social media reach grew by 52.5% in the same period.
