Purple POV Ep 2: how to maximise impact with influencer collaboration
In the latest episode of Purple POV, we explore the evolving world of influencer marketing, and how brands can create strategic, high-impact partnerships.
Our managing director and host, Lucy McKerron, is joined by Purplefish senior account manager, Rianne Mason, and special guest Charlotte Anstee (@afashionoddity), a digital marketer and full-time content creator. Together, they unpack what successful influencer collaboration really looks like, from choosing the right partners to defining clear goals.
Charlotte shares her journey into content creation and what makes a brand partnership stand out. Spoiler: creative freedom, audience alignment, and mutual trust are non-negotiable.
Rianne offers insight from behind the scenes, including a recent campaign with Yuup where the goal wasn’t just sales, but wider brand awareness and engagement through bold experiences, including drone light shows and influencer-curated gift boxes.
Expect practical tips on what to avoid and a look ahead at what’s next, including AI influencers and in-house creators.
Watch the episode on YouTube here!
You can also listen now, on Apple Music and Spotify.
Check out our free whitepaper: Influencer Marketing 101 for more insights.
Follow us on Instagram and LinkedIn for updates.
Next up: Adam Devine from SIXES joins us to talk launch events and influencer success. Don’t miss it.
