Introducing Purple POV: Our new podcast on bold & brave communications

What can you expect from our new series?

We’ve launched a podcast! Welcome to Purple POV, brought to you by the team at Purplefish. Hosted by our Managing Director Lucy McKerron, this series is designed to equip ambitious brands with the tools, tips and inspiration to cut through the noise in 2025 and beyond. 

At Purplefish, we believe bold and brave communications are the key to real growth, but what does that actually mean? In our launch episode, Lucy is joined by Purplefish founder Joanna Randall to unpack this concept and explore how purpose-driven, creative campaigns can transform brand visibility, spark conversation and connect with audiences in meaningful ways. 

Throughout our podcast series you can expect to hear examples of brands that are getting it right, plus our signature ‘Takeaway Tips’ to help you put ideas into action straight away. Each episode will deliver fresh insights across PR, communications and brand strategy, plus expert guests who bring perspectives from across industries. 

It’s also the perfect time to explore our new whitepaper, Influencer Marketing 101: A strategic guide to amplify your brand, packed with insights into B2B and B2C influencer strategy, AI trends, and how to stay agile in a fast-moving market. 

Looking ahead, our next episode features influencer strategist Charlotte Anstee (@afashionoddity), diving into how brands can maximise their impact through smart, strategic influencer partnerships. 

Watch our launch episode on YouTube here! 

You can also listen now, on Apple Music and Spotify. Join us on the journey to more courageous communication.