B2B Social Media Strategies: standing out from the crowd – a guide
In today’s fast-paced business world, social media should be a key element of any B2B marketing campaign. It’s seen as one of the most effective channels for reaching target audiences and generating leads. However, as with any marketing activity – execution is key.
Here are 5 things to consider when developing your social media B2B strategy:
1. Use AI but only up to a point
We are now firmly in the age of AI, but we are seeing overreliance to the detriment of human analysis and basic good old common sense. Avoid using AI content creation for everything-it’s a jumping off point-not a replacement for a human being (yet). We’re already seeing a proliferation of ‘beige’ content being churned out, and when you break it down, it says very little of value. Cech out our whitepaper to discover how to enhance your comms strategy with AI.
2. Choose your channels wisely
As a B2B brand, being selective over the channels you use is vital. You don’t need to have a presence on every social network. It’s no secret that X has seen a dip in the last 18 months; TikTok may or may not work for you as a B2B brand – do your research and put your time and resources into the channels which are likely to reap the best ROI.
3. Engage beyond the algorithm
Getting noticed on social media is one thing; finding a way to build relationships beyond the networks is another. Don’t lose sight of the fact that your customers are people and it is people who make buying decisions. Creating strength in relationships is still a key tenet of B2B marketing. Use social media to get noticed but consider other ways to nurture valuable connections.
4. Attention seeking creativity
With the exponential use of AI for marketing content creation we are seeing a dearth of content which looks the same, sounds the same and is basically creating a content landfill. Don’t add to this by being lazy – take time to get creative and find new ways of talking to target audiences – they will thank you for it with stronger engagement, brand recall, referrals and ultimately business which is sustainable.
Don’t be afraid to create content based on popular trends, that your audience could relate to. Remember, you’re speaking to humans – not companies. So while your content needs to be informative, it should also be human centred.
5. Deep dive into the data
Analysis of where leads come from and how they social media should inform your engagement strategies. Failure to review and reflect with a holistic view of how social media activities are working with your other marketing channels means you are working blind. Guess work and intuition will only take you so far.
Get in touch with us to discuss your social media strategy.
